ACK’s writing and illustrative team ( led by Pai as the primary “storyteller”) constructed a legendary past for India by tying masculinity, Hinduism, fair skin, and high caste to authority, excellence, and virtue. Even within this crowded field, ACK remained beloved and novel for both its edutainment value and its role as the grandfather of an industry.Īnd yet, since its debut in 1967, ACK has also helped supply impressionable generations of middle-class children a vision of “immortal” Indian identity wedded to prejudiced norms. ACK’s first successors were primarily Western-inspired action and adventure series, but by the 1990s Indian institutions like Diamond Comics and Raj Comics were publishing mysteries, funnies, and science-fiction works.
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ACK was the first major indigenous comic-book series to sell within India, and its success also heralded the development of a broader domestic comics industry. Pai revolutionized children’s entertainment as much as he did religious education.
Today, the series has sold 100 million-plus copies of more than 400 comics in upwards of 20 languages, primarily English and Hindi. While schools and shopkeepers initially hesitated to stock the issues, ACK was a household name in India by the late 1970s. The comics, titled Amar Chitra Katha (also known as ACK, or Immortal Illustrated Stories), slowly became a massive hit. He eventually teamed up with the publisher India Book House to launch an educational comic series that presented kid-friendly Indian religious and historical stories. Concerned that young people in his country had lost touch with their cultural heritage, Pai acted.
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We are confident that the (Applause) team, by adapting our stories to animation will help in providing the new and future generations of Indians a crucial link to our past," Vyas added.Fifty years ago, a junior executive at the Times of India named Anant Pai watched Indian children on a TV quiz show fail to answer a basic question about the Hindu epic Ramayana. “While we continue to keep our founder, Anant Pai's dream alive by telling new stories and creating fresh content in print and digital formats, we are also keen on presenting our stories in an animated avatar.
Preeti Vyas, president and CEO, Amar Chitra Katha said the partnership with Applause Entertainment would help to take its rich storytelling heritage to Indian and global audiences through animation. In the recent past, Amar Chitra Katha has forayed into the digital space with all its books available on the Amar Chitra Katha app, besides remaining present on multiple digital platforms such as Alexa, YouTube and others. This partnership is also a small step towards helping export Indian culture by taking a unique and deep-rooted cultural brand like Amar Chitra Katha to screens across the globe," Sameer Nair, CEO, Applause Entertainment said in a statement. This is our opportunity to realize that dream. “Like millions of other people, I have grown up reading these comics and as a child, imagined them with dynamic visuals and dramatic sound and action.
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